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About iNova
About Us


We develop and market a range of professionally endorsed healthcare products to South Africa and other selected African countries



iNova’s trusted brands improve people’s health and well-being every day



To be a diversified 1B+ healthcare company and partner of choice delivering branded products & solutions to patients and consumers in Asia, Australasia and Africa



  • Recognised by HCPs, their patients and consumers as a trusted expert and partner for their health and wellness needs
  • A dynamic and motivated team engaged to collectively achieve our full potential
  • Nimble, hungry and innovative in everything we do
  • Respected for delivering trusted, market leading, healthcare products and solutions through a high performing operating platform




Act Ethically

Do the right thing … every day and in everything we do


Customers: Always Front of Mind

Really listen to and consider our HCP partners, their patients and consumers in everything we do

Own It

Be involved: see it, say it, do it


Do Our Best

Be the best at what we do: expert in our business, brands and customers


Embrace The Pace

Decide fast, win fast, fail fast, learn fast, fix fast

Shift Our Thinking

Be bold and brave: what could we do… what will it take


Stronger together

Internally: collaborate, share learnings, communicate, listen, leverage our diversity, assist others

  Externally: seek contribution from & work closely with our customers, HCPs and suppliers






iNova is a proud member of Self-Medication Manufacturers Association of South Africa (SMASA).

We are committed to ethical marketing practices and promotional activities that are intended to benefit patients and enhance the practice of medicine. Compliance with the South African Code of Marketing Practice is mandatory for SMASA members. As a member of SMASA we believe that ethical marketing and promotion of medicines adds value to our work. The environment in which we operate is so complex and uncertain, SMASA provides a strong support structure to work within that mirrors iNova’s own values as a company

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